Performance and Growth Marketing Specialist - VAS Subscription Pr

Job Discerption: - Develop and implement comprehensive growth marketing strategies for VAS subscription products.- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.- Create and execute customer acquisition campaigns to drive subscription sign-ups.- Implement retention strategies to reduce churn and increase customer lifetime value.- Utilize analytics tools to track and analyze key performance indicators (KPIs).- Make data-driven decisions to optimize marketing campaigns and improve overall performance.- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.- Work closely with sales teams to align marketing efforts with revenue goals.- Conduct A/B testing and other experiments to optimize marketing channels and messaging.- Continuously iterate on strategies based on performance data and industry best practices.- Manage marketing budgets effectively to achieve maximum ROI/GM.- Provide regular reporting on budget utilization and performance metrics.- Collaborate with content creators to develop compelling and engaging marketing materials.- Ensure consistency of messaging across all customer touchpoints.