Performance Marketing Manager(prior experience in fintech)Location: Cairo, EgyptFunction: Growth / MarketingReports to: Marketing ManagerRole OverviewThis role is responsible for driving scalable user acquisition and revenue growth for a fast-growing fintech platform.You will own the end-to-end performance marketing function, focusing on acquiring high-intent, transacting users and optimizing performance across the full funnel.This is a build-from-scratch role with full ownership of strategy, execution, and performance outcomes.Key Responsibilities1. Paid AcquisitionLead paid media strategy across Meta, Google, TikTok, and relevant channelsExecute campaigns optimized for transactions and revenue (not installs)Manage and optimize budgets across CAC, ROAS, and LTV targetsDefine and target key customer segments2. Funnel & Conversion OptimizationOptimize the full user journey (landing → onboarding → activation)Design and execute structured A/B testing programsIdentify drop-offs and drive targeted improvements in conversion rates3. Tracking & AnalyticsOwn attribution setup (AppsFlyer/Adjust/Branch or equivalent)Implement event tracking and conversion measurement frameworksBuild and maintain performance dashboards (CAC, transactions, revenue contribution)Ensure data integrity and proactively resolve discrepancies4. Creative StrategyLead development of performance creatives across formatsRun continuous testing cycles and build a scalable creative playbookAdapt messaging for regional audience behavior (Arabic & English)RequirementsMust-Have3–6 years of hands-on performance marketing experienceMandatory: prior experience in fintech, payments, digital wallets, or financial services platformsProven track record managing paid campaigns at scale (Meta + Google)Strong understanding of mobile attribution and event-based trackingStrong analytical capability (Excel/Sheets; SQL/BI is a plus)Experience in MENA/GCC marketsAbility to operate independently and own full campaign lifecyclePreferredExperience in consumer apps or multi-service platformsStartup or high-growth environment experienceArabic proficiencyExposure to social commerce or messaging-based acquisition channelsSuccess MetricsCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Transactions per UserRevenue ContributionActivation & Retention RatesRole Value PropositionHigh ownership with direct impact on growth and revenueOpportunity to build and scale a performance function from zeroFast-paced fintech environment with strong learning curve