Role Overview:The Performance Marketing Manager will be responsible for planning, executing, optimizing,and scaling user acquisition campaigns focused on acquiring paying subscribers.· Credit Card subscriptions· Apple Store Billing· Google Play BillingThe ideal candidate should have strong hands-on experience in performance marketing forsubscription-based digital products, mobile apps, streaming platforms, or fintech/e-commercebusinesses.Key Responsibilities:5- Customer Acquisition· Develop and execute paid acquisition strategies to drive subscriber growth.· Manage campaigns across:o Meta Ads (Facebook & Instagram)o Google Ads (UAC, Search, Display, YouTube)o TikTok Adso DSPs and affiliate channels· Optimize campaigns toward:o Paid subscriptionso ROASo CACo LTVo Retention quality2- Subscription & Billing Optimization· Drive acquisition focused on:o Credit card paymentso Apple App Store billingo Google Play billing· Work closely with product and technical teams to improve conversion funnels and· payment success rates.· Analyze subscription drop-offs and optimize onboarding and checkout flows.3- Analytics & Reporting· Monitor and report on:o CACo CPIo Conversion rateso ROASo Subscription retentiono Cohort performance· Build dashboards and performance reports for management.· Use attribution and analytics tools such as:o AppsFlyero Firebaseo Google Analyticso Adjusto Mixpanel (preferred)4- Creative & Growth Optimization· Lead A/B testing initiatives for creatives, landing pages, and app store assets.· Coordinate with design and content teams to produce high-performing ad creatives.· Continuously identify growth opportunities and scaling strategies.5- Agency & Partner Management· Manage media buying agencies and external partners where applicable.· Ensure proper tracking implementation and campaign governance.