Job Title: Performance Marketing ManagerLocation: Cairo, EgyptIndustry: Consumer Health Job Summary:A reputable Consumer Health company based in Cairo, Egypt is seeking a results-driven Performance Marketing Manager to lead and optimize digital performance campaigns across multiple channels. The ideal candidate will combine strategic thinking with hands-on execution and a strong track record of driving measurable growth. Key Responsibilities:Develop and execute performance marketing strategies aligned with business objectives and growth targetsManage and optimize campaigns across key channels including Meta, Google, TikTok, and other digital platformsMonitor campaign performance, analyze data, and continuously optimize for ROI, CAC, and ROASLead media planning, budgeting, and forecasting to ensure efficient resource allocationCollaborate with cross-functional teams (brand, medical, regulatory, sales) to ensure alignment and compliancePartner with creative teams to develop high-performing ad creatives and messagingTrack, analyze, and report on performance metrics with actionable insightsManage external agencies and vendors where applicableStay up to date with industry trends, tools, and best practicesEnsure all digital activities comply with local regulations and company policies Requirements:Minimum 7 years of overall experience in digital/performance marketingAt least 2 years in a Performance Marketing Manager roleExperience within Consumer Health, FMCG, or related industriesBackground in marketing agencies (preferred) or strong in-house experienceProven track record in managing and optimizing high-budget campaignsHands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics toolsStrong analytical and data-driven mindsetExperience with tracking tools such as Google Analytics and Tag ManagerExcellent communication and stakeholder management skills Education:Bachelor’s degree in Marketing, Business Administration, or a related fieldDigital marketing certifications are a plus Key Competencies:Data-Driven Decision MakingStrategic ThinkingPerformance OptimizationLeadership & CollaborationProblem SolvingResults-Oriented Mindset What The Company Offers:Competitive salary and benefits packageOpportunity to work with a leading Consumer Health organizationDynamic and collaborative environmentStrong career growth opportunities