Performance Marketing Specialist

B.TECH · Cairo, Egypt · Posted 2026-07-07

Assist in managing and optimizing paid digital campaigns (Meta, Google, TikTok, etc.)Monitor daily campaign performance (ROAS, CPA, CTR, conversions) and flag issuesSupport in product-level promotions and online offers executionCoordinate with internal teams (content, design, E-comm) to ensure campaigns go live correctlyTrack website performance and user behavior using analytics tools (GA4, Meta Ads Manager, etc.)Prepare regular performance reports with insights and recommendationsSupport A/B testing for ads, landing pages, and creativesEnsure proper tracking and tagging (pixels, events, UTM parameters)Stay updated on e-commerce and digital trends Basic knowledge of performance marketing platforms (Google Ads, Meta Ads)Familiarity with analytics tools (Google Analytics is a plus)Strong analytical mindset and attention to detailGood Excel/Google Sheets skillsAbility to work in a fast-paced environment

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About B.TECH

IT Services and IT Consulting

B.TECH is Egypt's leading consumer electronics and appliances retailer, offering a wide range of products through physical stores and digital channels.

What you should know

  • Nationwide: Operates over 88 branches across 25 governorates in Egypt with a supporting network of more than 600 dealers
  • Extensive Support Network: Employs approximately 6,000 people and maintains 75 authorized service centers for after-sales support
  • 26 Years Strong: Originally founded in 1997 as Olympic Stores before rebranding to B.TECH in 2003

How they work

  • Customer focus — Make technology accessible and convenient for everyone.
  • Execution excellence — Deliver consistently across stores and operations.

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