This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is seeking a PPC Specialist to support digital growth initiatives through high-performing paid media campaigns, reporting, and AI-assisted optimization. The company is focused on maximizing digital performance through strategic collaboration across paid media, SEO, and social media channels while leveraging automation and AI-driven workflows.LocationFully remote | 9 AM - 5 PM ESTRole OverviewThe PPC Specialist will manage and optimize paid media campaigns across Google Ads, Bing Ads, Local Services Ads, and Google Business while supporting reporting, analytics, and campaign optimization efforts. This role combines hands-on campaign management with AI-assisted workflow automation and cross-functional collaboration with SEO and social media teams.Key ResponsibilitiesPaid Media Campaign ManagementSet up, manage, and optimize Google Ads, Bing Ads, and Local Services Ads campaigns to achieve target KPIsManage and optimize Google Business presence to improve local visibility and engagementMonitor and adjust bids, budgets, targeting, and campaign performance to maximize ROICollaborate with SEO and social media teams to align campaigns and broader marketing initiativesAnalytics & ReportingTrack and analyze campaign performance across paid media platformsPrepare regular performance reports highlighting ROI, trends, and optimization opportunitiesProvide actionable insights to improve campaign effectiveness and cross-channel performanceAI Integration & Workflow AutomationUtilize AI tools to automate repetitive PPC tasks including bid adjustments, reporting, and ad copy testingLeverage AI for keyword research, targeting improvements, and ad optimizationIdentify opportunities to improve campaign efficiency through automation and AI-assisted workflowsCollaboration & Creative SupportWork closely with SEO and social media teams to ensure cohesive campaign executionSupport creative teams with ad asset recommendations, testing strategies, and performance insightsContribute to cross-functional marketing initiatives and optimization effortsContinuous ImprovementStay current on PPC, paid media, AI, and search marketing trends and best practicesRecommend workflow improvements and optimization opportunities across campaign management processesQualificationsExperience2+ years of professional experience managing PPC or Google Ads campaignsStrong experience with paid media platforms, bid strategies, and campaign optimizationExperience with reporting, analytics, and campaign performance trackingSkillsStrong understanding of Google Ads, Bing Ads, and paid search marketingAnalytical mindset with the ability to interpret performance data and optimize campaignsComfortable leveraging AI tools for workflow automation and campaign optimizationStrong communication and collaboration skillsAbility to work cross-functionally with SEO, social media, and creative teamsOrganized and detail-oriented with strong follow-through and campaign management abilitiesWhat Success Looks LikePaid media campaigns consistently achieve or exceed ROI and performance goalsAccurate and timely reporting with actionable optimization insightsImproved workflow efficiency through AI-assisted automationStrong collaboration across paid media, SEO, and social media initiativesConsistent optimization and improvement of campaign performanceOpportunityThis is an exciting opportunity to manage high-performing PPC campaigns while leveraging AI-driven tools and automation to improve digital marketing performance. The PPC Specialist will work closely with cross-functional teams and play a key role in driving measurable growth across paid media channels.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets