PR, Comms, Sponsorships & Activations Director

We are seeking an experienced and visionary Sponsorships & Activations Director to lead the company’s reputation, visibility, and brand presence across all business portfolios. This role is responsible for driving strategic public relations, corporate communications, sponsorships, and high-impact brand activations that strengthen corporate image and elevate brand equity. The ideal candidate will be a strategic storyteller and execution leader who can create memorable, “talk-of-the-town” experiences through innovative campaigns and best-in-class on-ground activations. The role requires close collaboration with internal stakeholders, brand teams, agencies, and external partners to ensure consistent, impactful, and engaging brand communication. Key Responsibilities Lead and manage the company’s sponsorships, activations, public relations, and corporate communications strategy across brands and business units. Build and strengthen corporate reputation, brand visibility, and public presence through impactful communication initiatives and strategic partnerships. Develop and execute integrated communication and activation strategies aligned with business and brand objectives. Drive compelling storytelling across campaigns, events, sponsorships, and corporate initiatives to enhance audience engagement and brand equity. Conceptualize and deliver innovative, high-impact on-ground activations and experiential marketing campaigns that create strong consumer and media buzz. Collaborate with brand leads, marketing teams, agencies, media partners, and stakeholders to ensure flawless execution of campaigns and events. Oversee corporate messaging and ensure consistency across all internal and external communication channels. Manage relationships with PR agencies, sponsors, event partners, influencers, and media stakeholders. Monitor campaign effectiveness, media coverage, brand perception, and activation performance to identify opportunities for improvement. Lead crisis communication efforts when required, ensuring timely and effective reputation management. Manage budgets, timelines, and resources effectively to maximize ROI and execution excellence. Bachelor’s degree in marketing, Communications, Public Relations, Business, or a related field; master’s degree is a plus. 15+ years of experience in sponsorships, brand activations, public relations, corporate communications, or experiential marketing. Proven experience leading large-scale campaigns, events, and high-profile brand activations. Strong strategic thinking and storytelling capabilities with the ability to build impactful brand narratives. Excellent stakeholder management and leadership skills, with experience working across cross-functional teams and external agencies. Strong understanding of media relations, corporate reputation management, and experiential marketing trends. Demonstrated ability to manage multiple projects in fast-paced environments while maintaining high execution standards. Exceptional communication, presentation, and negotiation skills. Strong budget management and operational planning capabilities. Creative mindset with a passion for delivering innovative and memorable brand experiences.