- Understand the overall business including business trends and BMS corporate strategy- Develops and implements innovative marketing strategies and tactics- Analyzes trends.- Develops / champions annual brand planning to optimize sales & market shares- Lead the cross functional team and the partners in order to support integrated business strategies- Drives change by challenging the status quo. Identifies gaps and thinks strategically to bridge the gaps- Interacts and builds strong working relationships with multiple stakeholders both internal and external.- Initiates, builds and maintains strong relationships with key Thought Leaders- Works with access to ensure favorable pricing and reimbursement situations at all times.- Works with medical to align on Life Cycle Planning and deliver specific actions/programs asrequired.- Trains and develops sales force / Key Account Managers / Contract Sales Organizations teams,as appropriate.