Role OverviewWe're looking for a Product Marketing & Growth specialist to own how our CPaaS product is presented, communicated, and scaled. This role combines content creation, product storytelling, digital marketing, and agency management.You'll be responsible for building high-quality product materials (presentations, decks, brochures), while also driving lead generation and growth through social media, email, and SEO—leveraging modern AI tools to maximize efficiency and output.Key Responsibilities Product Content & CollateralCreate and design:Product decks & pitch presentationsSaaS documentation & one-pagersBrochures and marketing materialsTranslate complex product features into clear, compelling messagingEnsure consistent brand voice across all materialsUse AI tools (e.g. ChatGPT, Canva, Notion AI) to accelerate content production Digital Marketing & GrowthPlan and execute lead generation campaigns across:Social mediaEmail marketingSEO & content marketingOptimize funnels from awareness → conversionManage and improve landing pages and campaign performanceTrack KPIs: CAC, conversion rates, lead quality Agency & Social Media ManagementManage external media/creative agenciesDefine content calendars and campaign directionReview and approve:Social media contentAd creativesCampaign strategiesEnsure alignment with brand and growth objectives Marketing Automation & AI Enablement, it's a PlusSet up and optimize:Email automation workflowsLead nurturing sequencesCRM integrationsLeverage AI tools for:Content generationCampaign optimizationSEO insightsContinuously test and improve workflowsRequirementsExperience2-3+ years in product marketing, growth marketing, or SaaS marketingProven experience creating:Product decks and presentationsMarketing collateralStrong background in digital marketing and lead generationSkillsStrong storytelling and copywriting abilityGood design sense (not necessarily a full designer, but strong taste)Experience with:Social media campaignsEmail marketing tools (e.g. HubSpot, Mailchimp)SEO and GEO fundamentalsExperience managing agencies or freelancersLeverage AI Tools