SEO Specialist About Rosalte Rosalte is a growing company focused on building scalable digital presence and high-performing brands across different industries. We believe in data-driven decisions, continuous optimization, and long-term growth strategies. We are looking for an SEO Specialist to enhance our online visibility and drive organic growth across our platforms. Job Summary The SEO Specialist is responsible for developing and executing SEO strategies to improve organic search performance, increase website traffic, and enhance overall digital presence. This role covers content SEO, technical SEO, e-commerce optimization, and off-page strategies, along with performance tracking and reporting. Key Responsibilities 1. Content SEO Develop and execute SEO content strategies to increase organic visibility Conduct keyword research and competitor analysis Identify high-intent keywords related to wholesale and bulk purchasing Create and optimise landing pages, category pages, and blog content Optimise existing content and identify content gaps Collaborate with content team and review SEO content before publishing 2. Technical SEO Optimise website structure and internal linking Identify and fix technical SEO issues (crawl errors, indexing, duplicates) Improve Core Web Vitals and page speed Enhance mobile usability Implement structured data (schema markup) Manage XML sitemap, robots.txt, and canonical tags Work closely with developers on technical improvements 3. E-commerce SEO Optimise product and category pages for search intent Improve product discoverability Target long-tail keywords for higher conversions Optimise site navigation and category structure 4. Off-Page SEO Develop backlink strategies Build high-quality backlinks Identify partnerships for domain authority growt 5. Reporting & Analysis Track keyword rankings and SEO performance Monitor organic traffic and user behavior Create reports and dashboards Analyse SEO data to improve strategies Skills Required Analytical thinking Attention to detail Problem solving Communication skills Time management Data-driven mindset Benefits Social Insurance Medical Insurance Work Conditions - From Sunday to Thursday - Saturday and Friday are off Proven experience in SEO (Content + Technical) Strong knowledge of keyword research tools and SEO practices Experience in e-commerce SEO is a plus Understanding of search engine algorithms and ranking factors Familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console, etc.) Strong analytical and problem-solving skills Fluent English speaker