This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a market-leading manufacturer of innovative building materials and integrated shower solutions, recognized for delivering high-quality, ready-to-tile products. They serve a broad customer base that includes DIY homeowners, professional contractors, and global hospitality brands. As part of their continued growth, they are bringing their digital marketing efforts in-house to strengthen performance visibility, improve campaign control, and expand their commercial reach across multiple channels.LocationFully Remote (Work from Home), 8:00 AM – 5:00 PM ESTRole OverviewThe Search & Paid Media Specialist will be responsible for managing paid media strategy and supporting SEO growth initiatives across the business. This role focuses on performance marketing, customer acquisition, campaign optimization, and organic search growth across multiple digital channels, supporting both e-commerce and B2B lead generation efforts.Key ResponsibilitiesPaid Media & Growth MarketingManage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon AdsOversee Search, Shopping, Performance Max, Display, and YouTube campaignsDevelop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyersSupport expansion into commercial and hospitality verticals through LinkedIn advertising initiativesMonitor campaign performance and optimize toward ROAS, CPA, and lead quality goalsReallocate budgets toward high-performing campaigns and growth opportunitiesSEO & Organic Growth SupportConduct SEO audits to identify technical issues, keyword opportunities, and site improvementsCollaborate with content and creative teams on keyword-driven initiativesOptimize product and category pages for high-volume and high-intent search termsPartner with developers or external SEO resources to implement technical recommendationsStay informed on AI-driven search trends and evolving SEO best practicesAnalytics & Conversion OptimizationManage GA4 tracking, conversion attribution, and reporting dashboardsAnalyze customer journeys and identify opportunities to improve website conversion ratesSupport landing page optimization and A/B testing initiativesTranslate performance data into actionable insights for leadershipCross-Functional CollaborationCollaborate with Sales and Marketing leadership to improve lead quality and campaign alignmentPartner with creative teams to develop ad assets, graphics, videos, and supporting contentCoordinate campaign priorities around product launches and seasonal initiativesQualificationsExperience4–6 years of experience in digital marketing, growth marketing, or performance marketingProven experience managing paid media budgets across Google and Meta platformsHands-on experience managing paid advertising campaigns targeting the United States marketExperience working across both e-commerce and lead-generation funnelsSkillsStrong understanding of SEO fundamentals and technical SEO best practicesExperience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft AdsStrong analytical mindset with the ability to interpret data and optimize performanceStrong written and verbal communication skillsAbility to manage multiple campaigns and priorities in a fast-paced environmentCollaborative mindset with strong cross-functional coordination skillsNice-to-Have ExperienceExperience within home improvement, construction, manufacturing, or building materials industriesExposure to B2B marketing and commercial lead generationUnderstanding of AI/LLM search optimization trendsOpportunityThis role offers the opportunity to play a key role in scaling the digital growth strategy of an established and growing manufacturer. You will have direct ownership over performance marketing initiatives across multiple channels while contributing to long-term SEO and conversion optimization efforts in a collaborative, growth-focused environment.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets