About the job Senior Content Writer (Hybrid)Company DescriptionBayanTech, established in 2004, is a leading provider of language and localization services, helping global brands bridge linguistic and cultural divides to expand into international markets. The company specializes in Middle-Eastern and African languages, along with major Asian and European languages, offering high-quality services delivered by a large in-house production team. With headquarters in the United Arab Emirates and additional offices in Saudi Arabia, Egypt, and South Africa, BayanTech has become a recognized name in the translation and localization industry through its innovative solutions and years of expertise. Job Summary We are looking for a Senior B2B Content Specialist to create high-quality, conversion-focused content that supports lead generation and marketing goals. The role requires strong writing skills, an understanding of B2B marketing, and the ability to produce content across multiple channels including ads, websites, emails, and LinkedIn. Job DescriptionCreate B2B content focused on lead generation and conversionsWrite ad copy for Meta and Google Ads campaignsDevelop articles, blog posts, and website contentCreate email marketing campaigns for lead nurturingWrite LinkedIn content in a professional and corporate toneSupport content strategies aligned with marketing funnelsEnsure content aligns with KPIs such as CTR, engagement, and conversion rateAnalyze content performance and suggest improvementsCollaborate with marketing and design teamsMaintain consistent brand voice across all contentJob RequirementsMust Have3–5 years of experience in B2B content writing or copywritingStrong experience in:B2B content creationLead generation and conversion-focused writingAbility to write:Paid ads (Meta & Google Ads)Articles and website pagesEmail campaignsLinkedIn postsGood understanding of marketing funnels and audience targetingAbility to work with KPIs (CTR, conversion rate, engagement)Proficiency in Google Docs and GrammarlyFamiliarity with SEO tools (Ahrefs or SEMrush is a plus)Experience with WordPress or CMS is a plusNice to HaveExperience in SaaS, Tech, or AI industriesKnowledge of localization or translation servicesBasic understanding of long B2B sales cyclesPortfolio with ads, articles, or website conten