Senior Creative Copywriter

Indigo Media is a creative agency serving clients across the Middle East, with a presence in Cairo and Dubai. The agency delivers end-to-end digital services, including digital marketing strategy, social media management, and digital media planning and buying. Indigo Media also specializes in website and mobile application development, as well as digital research.Role Description The Senior Creative Copywriter is a full-time role based in Cairo, Egypt, with a hybrid work arrangement (1 day of work from home per week). In this position, you will craft compelling copy for digital channels, including websites, social media, email campaigns, and digital ads, aligned with client objectives and brand voice. You will collaborate closely with designers, account managers, and digital strategists to develop creative concepts, messaging frameworks, and campaign narratives. Daily responsibilities include brainstorming ideas, writing and refining copy, adapting content for different platforms and audiences, and ensuring consistency across all touchpoints. Training AI agents to create production-grade content. You will also review performance insights to refine messaging, participate in client meetings and presentations, and mentor junior copywriters on best practices in digital storytelling and brand communication.QualificationsCreative writing capabilities, including writing for social media, web and creative campaigns.Experience in using AI tools to create production-grade content.Proven ability to build strategies for brands.Excellent Communication skills, including clear collaboration with cross-functional teams and the ability to present and defend creative concepts.Proven experience (typically 5+ years) in copywriting within digital agencies, in-house marketing teams, or similar environments.Fluency in English (written and spoken); Arabic language skills are an advantage.Familiarity with social media platforms, digital marketing best practices, and writing for performance (CTR, engagement, conversions).Strong attention to detail, time management, and the ability to handle multiple projects and deadlines in a fast-paced setting.Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.