Senior Digital Marketing

Main Responsibilities Drive multi‑channel digital growth across paid, owned, and earned channels to generate qualified B2B leads, optimize conversions, and deliver ROI in Gulf and adjacent markets.Core responsibilities· Plan, execute, and optimize Google Ads and social ads with A/B tests and budget pacing to hit ROAS and CPA targets.· Build and optimize landing pages and lead forms with CRO, pixels, and event tracking for accurate attribution.· Manage social media presence, content calendars, community responses, and competitor benchmarking.· Run segmented email campaigns and automated drip journeys for acquisition and nurturing.· Conduct market and competitor research; monitor trends to inform channel mix and messaging.· Set up GA4, define goals/events, and deliver dashboards and actionable reports to stakeholders.· Ideate short‑form video content for Reels/TikTok/Shorts aligned to brand and performance goals.· Execute B2B lead generation using prospecting tools (e.g., Apollo‑class platforms) and align handoff with sales.· Prepare concise weekly/monthly reports with insights, risks, and next actions.Requirements· 4–5 years in digital marketing with strong B2B experience; multi‑market exposure with Gulf focus preferred.· Advanced in Google Ads, GA4, social ads; proficient with email platforms, landing page builders, CRM, and marketing automation.· Strong analytics, communication, and project management· Bachelor’s in Marketing/Business; preferred certifications: Google Ads, Google Analytics, HubSpot, Meta, LinkedIn.Required Skills and Competencies:Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, GA4, Tag Manager, landing page builders, email marketing, and automation tools.Strong analytical thinking and ability to make data-driven decisions.Proven experience in agile project management and coordinating campaigns across multiple markets