Senior Digital Marketing Specialist

Tawzef for Recruitment & HR Consultancy · Cairo, Egypt · Posted 2026-04-27

📍Maadi- Hybrid Responsibilities•Own the social media strategy and monthly/weekly content calendar across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.). •Lead content creation planning: briefs, scripts/captions, storytelling angles, and creative direction. •Coordinate production needs (reels, short videos, photoshoots, UGC, influencer content) and ensure timely publishing. •Ensure brand consistency in tone, visuals, and messaging. •Supervise and guide graphic designers, assign tasks, review output, and maintain quality standards. •Coordinate with internal teams to translate business needs into campaigns. •Work closely with the media buying team to plan campaigns and provide creative angles, offers, and messaging. •Analyze lead quality with sales teams.Requirements•3–5 years of experience in digital marketing. •Content creation is a must: proven experience with content planning, writing captions/scripts, and directing creatives. •Experience managing a social media calendar and running campaigns end-to-end. •Strong understanding of digital KPIs: ROI/ROAS, CPL/CPA, conversion rate, lead quality metrics.

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