Senior Digital Product Manager - Limitless Naturals

Company Overview Limitless Naturals is a fast-growing wellness brand that has been serving the Egyptian market—and beyond—since 2020. Specializing in food supplements, multivitamins, and sports nutrition, we offer a diverse range of high-quality, science-backed products that support healthier, more active lifestyles. Our brand was born from a belief that everyone deserves access to effective, trustworthy wellness solutions—and we've been on a mission ever since to empower individuals to live at their fullest potential. With a keen eye on global trends and consumer needs, we pride ourselves on our agility, our ability to capture emerging health movements early, and our commitment to staying ahead of the curve. Job Summary We are seeking a passionate and talented Senior Digital Product Manager to join our dynamic team. The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.Key Responsibilities: Digital Business Partnership & Roadmap Ownership: Own the Limitless Naturals digital product portfolio end-to-end, translate business priorities into digital requirements and investment cases, maintain a prioritized backlog aligned to cluster OKRs, and drive quarterly roadmap reviews with business and DT leadership. Cross-Vertical Service Delivery: Act as the primary liaison between Limitless Naturals and all DT verticals (AI & Data, IT, Oracle ERP, Demand Planning, Software, Contact Center), ensure all digital requests are scoped and tracked through the DT PMO framework with clear SLAs and ownership, and proactively manage cross-team dependencies and RACI clarity across all delivery streams. E-Commerce & DTC Ownership: Own the digital product vision for Limitless Naturals DTC and e-commerce—including platform management, performance optimization, and agency coordination; define and track DTC KPIs (traffic, conversion, cart abandonment, repeat purchase rate, and customer LTV); and ensure ERP integration, inventory sync, and order management workflows are robust and continuously optimized. AI & Data Enablement: Identify and prioritize AI use cases within the cluster (demand sensing, customer segmentation, personalization, and campaign optimization); drive EVA AI adoption among business users; and define data requirements for cluster-specific dashboards and reporting. Governance & Reporting: Produce monthly digital progress reports covering roadmap status, delivery velocity, risks, and business impact; ensure all cluster digital investments comply with DT governance and approval frameworks. RequirementsBachelor's in Engineering and MBA or equivalent postgraduate business qualification. 7-10 years total, with at least 4 years in digital product management or digital transformation. Proven background bridging commercial and technology teams; Pharma, FMCG, or consumer health background preferred. Certifications required: CSM, CSPO, or SAFe Product Manager / Scrum certification (mandatory); PMP or AgilePM (preferred). Data literacy with KPI frameworks and BI tools.