Senior Employer Branding & Digital Marketing Specialist

Senior Employer Branding & Digital Marketing SpecialistDyninno Group 6th of October, Al Jizah, Egypt (On-site)We’re looking for a creative, data-driven, and performance-oriented professional to lead our Employer Branding and Digital Marketing initiatives.You’ll play a key role in:Positioning Dyninno Egypt as an employer of choiceDriving high-impact recruitment marketing campaignsEnhancing our digital presence and brand perceptionKey ResponsibilitiesEmployer Branding & Social MediaDevelop and execute employer branding strategiesManage and grow social media platformsCreate engaging content (posts, reels, videos)Monitor engagement and manage online reputationDigital Marketing & Media BuyingRun and optimize campaigns on Meta, LinkedIn & GoogleTrack performance (CTR, CPC, CPA, conversion rates)Manage budgets and maximize ROIConduct A/B testing and performance analysisContent CreationProduce creative content (videos, testimonials, campaigns)Ensure alignment with brand tone and guidelinesUse AI tools to enhance content and efficiencyInternal & External CommunicationSupport global campaigns and local activationsManage internal communication channels & newslettersOrganize employer branding eventsRequirements3+ years of experience in Employer Branding / Digital MarketingStrong experience in social media & paid campaignsHands-on experience with Meta, LinkedIn & Google AdsStrong content creation & video editing skillsExperience with tools like Canva, Figma, CapCut, Adobe SuiteStrong analytical and reporting skillsExcellent English communication⭐Nice to HaveExperience in multinational environmentsBackground in recruitment marketingKnowledge of SEO & marketing automation