Senior Executive- Customer Relationship Management

JOB PURPOSE The Senior CRM Executive manages customer relationships across MAGRABi’s online and physical channels, executing lifecycle campaigns aligned with the CRM strategy. The role collaborates across departments to deliver impactful omni-channel communications that enhance customer experience and improve key metrics such as CLTV and retention. Qualifications and Education: • Bachelor’s degree in business administration or any similar field. • Basic understanding of how to work with CRM platforms (Emarsys or any similar CRM platform) • Basic understanding of HTML is a plus. Experience: • 3-5 years of experience in a related field. • Hands-on experience in CRM, campaign management. (E-Commerce, Retail or Service based industry “Airlines, banks...etc). JOB RESPONSIBILITIES • Execute data driven marketing campaigns (Acquisition, retention and reactivation) through different channels (WhatsApp, SMS, Emails, Web notifications...etc) to target different customers segments.• Manage and set up marketing automated journeys across all product categories. • Track and optimize all campaigns & marketing automation activities to maximize ROI. • Identify new opportunities proactively to boost CRM KPIs like retention rate, repeat and lapsed customers reactivation. • Manage the internal and external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc) • Ensure cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities • Prepare weekly CRM country dashboard and recurrent reports. • Implement and monitor customer data gathering activities and initiatives in stores to ensure data accuracy