Senior Executive - Influencer Marketing

This person will bring with them a passion for the world of influencer marketing, a knowledge and passion which they can share, and an understanding of the importance of managing relationships, applying logic, and actively listening to client needs in order to create and manage effective campaigns for our varied portfolio of clients across all Publicis Media agency brands.About the RoleSupporting the vertical lead of Influencer Content and the wider content team, you will be required to help create and deliver integrated multi-market influencer outreach across all media channels. This will include end-to-end management of campaigns, building trusted relationships and working with internal teams to deliver innovative responses to briefs that exceed client expectations. Where required, you will work with other Publicis Content teams such as creative, production, strategy or distribution to help further drive growth.ResponsibilitiesDevelop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools and social insights platformsDevelop KPI frameworks which meet client business goalsProject manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creationCreate multi-market influencer partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of influencers, measurement etc.Project manage integrated partnership solutions across a range of clients, including influencer outreachNegotiate best value on every influencer program and partnershipTake responsibility for campaign budget management to ensure campaign profitability and ensure deadlines and key milestones are metUnderstand the finance processes and ensure team accuracy with client billings and supplier paymentsSet clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learningPriorities the work-load and manage tasks to achieve deadlines, ensuring the team supporting you do the samePro-actively build strong relationships with client stakeholders and internal teams at all levels to ensure client retention and continued revenue growthManage the day-to-day relationship with our key client stakeholdersConstantly exceed client expectations and ensure KPI’s and key project milestones are metChallenge influencers to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis ContentSupport the vertical lead and the wider business with creative ideas and research for new business pitches when requiredIdentify opportunities to knowledge share and cross-skill within the teamQualifications2-3 years + of digital influencer industry experienceStrong understanding of influencer marketing, the data and social statistics behind it in order to demonstrate campaign successExcellent understanding of the Middle East and Global influencer/media landscape and the role of content within itExperience working with centralized clients and multi-market briefsStrong end-to-end project management skills and a level of negotiation skillsAttention to detail and high interest in content marketingCreative and structured approach to devising partnership opportunitiesProcess driven, experience using research and measurement toolsFlexible and hard working - used to working to deadlines under pressureExcellent verbal and written communication skillsAbility to analyze campaign results and produce impeccable reports and PCAs (Post Campaign Analysis)Up to date with the latest trends, pop culture and news/mediaIn depth knowledge of all legal regulations relevant to the influencer spaceExceptional judgement when working with influencers, team members, client contacts, and vendors as well as strong negotiation skillsTrack record of successfully delivering influencer marketing campaignsLeadership and team management skills