We’re looking for a Senior Growth Analyst to support the CVM function and drive data-informed decisions that improve growth funnel conversion across the customer journey.In this role, you will work closely with Growth, Product, and Business teams to uncover insights, identify opportunities, and translate data into impactful growth initiatives.What you'll do:Customer Segmentation & InsightsDesign and evolve advanced customer segmentation frameworks across behavioral, lifecycle, and value-based dimensionsMove beyond traditional RFM models into predictive and intent-based segmentationIdentify high-value, at-risk, and underutilized customer cohortsGrowth Opportunity IdentificationAnalyze the full customer funnel from onboarding and activation to engagement, monetization, and retentionIdentify drop-offs, friction points, and revenue leakage opportunitiesTranslate findings into clear, testable growth hypothesesExperimentation & MeasurementDefine, monitor, and evaluate A/B tests and growth campaignsMeasure activation, retention, ATV, and engagement upliftBuild frameworks for incrementality and causal impact analysisCRM & Lifecycle AnalyticsPartner with CRM teams to optimize push notifications, SMS campaigns, and in-app journeysAnalyze lifecycle campaign performance and recommend improvements in targeting, timing, and personalizationProduct & Business ImpactCollaborate with Product and Growth teams to define KPIs and north star metricsSupport feature launches and go-to-market strategiesQuantify business impact through revenue growth, LTV improvement, and cost efficiency analysisDashboards & Data InfrastructureBuild and maintain automated dashboards and reporting frameworksEnsure data quality and consistency across tools and sourcesSimplify complex analysis into clear, decision-ready insightsTo succeed in this role, you'll need to have:3+ years of experience in Growth Analytics, Product Analytics, or a data-focused rolePrevious experience in fintech, telco, or high-scale consumer digital productsExperience working closely with CRM, Product, or Growth teamsProven track record of analysis directly influencing business decisionsBI tools such as Tableau, Power BI, or LookerProduct analytics platforms such as Amplitude or MixpanelCRM/lifecycle tools such as MoEngage or equivalentFunnel and cohort analysisRetention and LTV modelingA/B testing and uplift measurementStrong analytical thinking with business and product intuitionPython for data manipulation or lightweight modelingFamiliarity with experimentation platforms such as Optimizely or StatsigExposure to attribution modeling toolsExperience with pricing, incentives, or rewards analyticsKnowledge of predictive modeling, churn scoring, or propensity modelsFamiliarity with CRM personalization and segmentation execution