Senior Marketing Manager

We Are Hiring: Senior Marketing ManagerWe are looking for a Senior Marketing Manager to join a fast-growing, purpose-driven startup operating in Egypt. This is a high-impact leadership role for someone who can build a strong brand presence, drive marketing strategy, and lead growth initiatives from the ground up.About the RoleAs a Senior Marketing Manager, you will report directly to the CEO and play a key role in shaping the company’s brand, voice, and market positioning. You will lead marketing efforts across all channels, combining creativity with data-driven decision-making to achieve sustainable growth.Key ResponsibilitiesBrand Strategy & IdentityDevelop and own the company’s brand strategy, positioning, and identityDefine brand voice, tone, and messaging across all touchpointsEnsure consistency across all communication channelsBuild a trusted and recognizable brand in the Egyptian marketMarketing & GrowthDesign and execute a full-funnel marketing strategy (online & offline)Lead campaigns from ideation to execution and performance analysisDrive customer acquisition, engagement, and retentionManage digital channels (social media, SEO/SEM, email, content)Identify new growth opportunities, partnerships, and channelsContent & CommunicationsOversee high-quality content creation aligned with brand goalsManage internal and external communications professionallyLead PR and media outreach initiativesDevelop content in both English and ArabicAnalytics & PerformanceSet, track, and report on marketing KPIsOptimize campaigns based on data and insightsConduct market research and competitor analysisTeam & Budget ManagementBuild and lead the marketing teamManage budget with focus on ROI and efficiencyCollaborate cross-functionally with leadership and other teamsRequirementsBachelor’s degree (MBA is a plus)8–10 years of experience in marketing or brand managementStrong experience in building brands from scratch (0 → 1)Expertise in digital marketing and content strategyProven track record with measurable resultsStrong creative thinking and storytelling skillsData-driven mindset with analytical capabilitiesFluency in English and ArabicAbility to handle sensitive topics with professionalismWhat We OfferFull medical coverageLeadership role with direct impact on business directionSupportive and collaborative work environmentCareer growth and development opportunitiesTeam-building activities and events