Senior Marketing Manager - Real Estate Development

JOB TITLESenior Marketing Manager | MAF Properties | DevelopmentROLE SUMMARYThe Senior Marketing Manager leads the full strategy, localization, and execution of marketing activities across the Egypt portfolio, acting as the main on-ground lead to ensure strong positioning and premium standards. The role bridges local market dynamics with the Dubai Marketing Hub and oversees the end-to-end marketing lifecycle, working closely with specialized teams in Dubai and local agencies in Cairo.ROLE PROFILEDevelops and executes the annual marketing strategy and budget for Egypt, aligned with overall business objectivesTranslates central marketing vision into localized, data-driven campaigns tailored to the Egyptian marketActs as brand guardian, ensuring consistency while adapting creative assets with Dubai teamsOversees local content creation to highlight project-specific lifestyle and community valueBuilds and manages a strong network of local agencies, ensuring quality delivery and efficient workflowsLeads events, launches, and on-ground activations while maintaining premium customer experience standardsWorks with performance teams to optimize digital marketing, paid media, and social presenceManages budget, reporting, and performance tracking while leveraging market insights to continuously improve resultsREQUIREMENTS8–12 years of marketing leadership experience, ideally in real estate, with strong exposure to agencies and project launchesBachelor’s or Master’s degree in Marketing, Business, or Communications; relevant certifications are a plusStrong expertise in marketing strategy, campaign planning, and premium brand positioning within the Egyptian marketProven ability in cross-functional collaboration, agency/vendor management, and working with centralized teamsSolid capabilities in budget management, ROI tracking, performance analytics, and event executionStrategic, detail-oriented, and resilient, with the ability to manage complex stakeholders in a fast-paced environment