Responsible for planning, executing, and optimizing marketing campaigns that drive revenue and engagement. Translates business needs into structured campaigns across digital, in-store, and CRM channels. Ensures campaigns are commercially effective and consistently executed. Directly contributes to business growth through customer behavior and product performance.RESPONSIBILITIESCampaign Strategy & Execution: Plan and execute campaigns across launches, promos, and activations.Commercial Performance: Drive revenue, optimize offers, bundles, and timing.Cross-Channel Integration: Align Instagram, SMS, and in-store execution.Collaboration: Work with content, design, CX, and operations.Experimentation: Test offers, pricing, and messaging; analyze results.Pipeline Management: Maintain consistent campaign calendar. REQUIREMENTSBachelor’s degree in Marketing, Business, or related field.3–5 years experience in campaigns or marketing roles.Strong understanding of consumer behavior and conversion.Ability to manage multiple campaigns in fast-paced environments.
Cilantro is the fastest growing tech-enabled F&B chain in Egypt with a network of 90+ stores that operate all across the country.
What you should know
7M+: In 2025, Cilantro served more than 7 million cups of coffee!
Largest Nationwide!: Cilantro has the largest point-of-sale coverage in Egypt.
Digital Leadership: Cilantro's app has been ranked the #1 F&B app in Egypt several times. Cilantro's digital penetration is word-class versus its industry peers!
How they work
One Team — We move as one team—collaborating across every function to turn ideas into impact.
One Goal — We share one goal: delivering a seamless, high-quality experience in every moment.
Recent update
2025 Summer Internship Program. Cilantro has proudly wrapped up the 3rd Cohort of our Summer Internship Program!
Our interns weren’t just observers, they became part of our journey. From Operations Excellence to Data, Quality, and App Seamless project…