SSC HR Solutions is a leading provider of outsourcing, recruitment, and HR consultancy services, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.This role is focused on:Lead generationCampaign executionContent creation (including in-house shooting)Managing agencies and digital channelsKey Responsibilities Performance Marketing (Core Requirement)Plan and optimize Google Ads campaigns (MUST) with agencyManage campaigns targeting Egypt & GCC marketsTrack and improve:Cost per Lead (CPL)Conversion RatesWork closely with sales to ensure lead quality In-House Content Creation Shoot and edit in-house content:Office videosTeam interviewsEmployer branding contentSupport creation of short-form videos (Reels)Ensure content reflects credibility and professionalism Social Media ManagementManage SSC's presence on:LinkedIn (primary)InstagramFacebookCreate and schedule content aligned with business goalsFocus on quality, authority, and consistency Agency ManagementWork closely with the social media/creative agencyBrief, review, and guide deliverablesEnsure all outputs match SSC's:TonePositioningQuality standards Website ManagementManage and update website contentOptimize pages for lead generation (forms, CTAs, flow)Work on SEO-driven content (blogs, landing pages)Coordinate with developers if needed Content & Thought LeadershipSupport development of:LinkedIn contentCase studiesBlog articlesPosition SSC as a trusted HR partner in the GCC Market FocusTailor campaigns and messaging along side social media agencyMonitor competitors performanceStay updated on market trends in HR & outsourcingRequirementsRequirements3-5 years of experience in Marketing (B2B preferred)Strong hands-on experience in Google Ads (MUST)Experience in content creation/shooting (basic production skills required)Experience managing social media platformsExperience working with external agenciesProficiency in Canva to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistencyExperience managing or updating websitesStrong Arabic & English communication skillsWhat We're Looking ForA doer, not just a plannerPerformance-driven (understands numbers, not just content)Comfortable being both:StrategicHands-on (shooting, posting, managing)Strong sense of quality and brand positioningKPIsQualified leads generatedGoogle Ads performanceWebsite conversionsContent output & engagement qualityNice to HaveExperience in HR / recruitment / outsourcingExperience targeting GCC marketsBasic video editing skillsFinal Note: This role is ideal for someone who wants to own marketing end-to-end — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.