Plan, launch, manage, and optimize paid advertising campaigns across:Meta Ads (Facebook & Instagram)TikTok AdsGoogle AdsSnapchat AdsSEM CampaignsDevelop media strategies/plans aligned with business objectives and KPIsManage campaign budgets efficiently to maximize ROAS and conversionsPerform audience research, targeting, retargeting, and funnel optimizationMonitor campaign performance daily and provide actionable insightsConduct A/B testing for creatives, copy, audiences, and landing pagesGenerate detailed performance reports with insights and recommendationsTrack pixels, conversion APIs, GTM, GA4, and attribution setupsCoordinate with creative and content teams to improve ad performanceStay updated with platform updates, trends, and best practicesSkillsTechnical & Platform Skills: • Meta Ads Manager (Facebook & Instagram) • TikTok Ads Manager • Google Ads (Search, Display, YouTube, Shopping) • SEM & PPC campaign management • Amazon Advertising • Noon Ads • Meta Pixel & Conversion API (CAPI) implementation • Google Tag Manager (GTM) • Google Analytics 4 (GA4) • Attribution modeling & multi-touch attribution • Retargeting & lookalike audience building • Landing page optimization & CRO basicsAnalytical Skills: • Performance data analysis & reporting • ROAS, CAC, LTV, and CPA optimization • A/B testing methodology & statistical significance • Funnel analysis & conversion rate optimization • Budget allocation & forecasting • Excel / Google Sheets (advanced level) • Looker Studio / Data Studio dashboardsStrategic Skills: • Media planning & channel strategy • Audience research & segmentation • Customer journey mapping • Creative briefing & ad copywriting direction • Competitor analysis & market research • Full-funnel marketing (TOFU, MOFU, BOFU)Soft Skills: • Strong analytical and problem-solving mindset • Excellent communication in Arabic and English • Ability to work independently in a remote setup • Cross-functional collaboration with creative and content teams • Time management & prioritization across multiple campaigns • Proactive learning attitude (platforms change constantly)Bonus Skills (Nice to Have): • Shopify / Salla / WooCommerce experience • Klaviyo or Mailchimp (email marketing) • WhatsApp Business API marketing • Influencer marketing & UGC campaign management • Basic creative skills (Canva, Figma, or video editing) • SEO fundamentals • AI tools for marketing (ChatGPT, Midjourney for ad creatives)