Nasoft is Hiring for Makaseb , A specialized E-commerce and Digital Marketing company serving the Gulf markets. We are looking for a Senior Performance & Growth Marketer who has strong, hands-on experience in Mobile App marketing across iOS and Android platforms. Job Responsibilities: Own and scale the full mobile growth funnel : Acquisition, Activation, Engagement, Retention, and Monetization. Plan, execute, and optimize mobile app install & conversion campaigns across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads). Optimize key performance metrics: CPI, CPA, ROAS, LTV, Retention . Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles . Analyze in-app user behavior and translate insights into data-driven growth initiatives . Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable). Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU . Manage re-engagement and win-back campaigns while reducing churn. Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4 . Build dashboards and reports to track funnel performance, cohort analysis, and LTV vs CAC . Optimize App Store & Google Play presence (ASO) and run A/B tests. Collaborate closely with Product, UI/UX, Engineering, and Creative teams to drive growth experiments. Manage budgets efficiently and maximize ROI . Working Conditions & Benefits: Working days: 5 days (From Sunday to Thursday). Working Hours: 9 hours (From 9:00am to 6:00pm). Health, and social insurance. Learning & Development Plan. Career Path. GYM Subscription discount. Must-Have Bachelor's degree in marketing or related field. 5+ years of experience in Mobile App Growth & Performance Marketing . Strong understanding of growth funnels, user behavior, and mobile analytics . Proven experience in scaling mobile apps and improving CPI & LTV . Highly data-driven with strong analytical and decision-making skills. Nice to Have Experience with subscription-based or e-commerce apps . Knowledge of Product-Led Growth (PLG) . Experience mentoring or leading growth teams .