Plan, execute, and optimize paid acquisition campaigns (LinkedIn, Meta, Google, etc.)Build and manage end-to-end B2B lead generation funnelsOptimize campaign performance across CPL, CAC, and conversion metricsBuild, test, and scale campaign experiments (A/B testing, creatives, audiences, landing pages)Define targeting strategies focused on decision-makers and high-value segmentsCollaborate with content and design teams to develop high-performing ad creativesWork closely with the sales team to enhance lead quality & conversion ratesMonitor and analyze performance data to drive decisionsManage budgets and maximize ROI across channelsImplement retargeting and audience expansion strategiesEnsure proper tracking, attribution, and analytics setup 5+ years of experience in performance marketingStrong B2B lead generation background (minimum 3 years preferred)Advanced hands-on experience managing and scaling LinkedIn Ads, Google Ads (Search, Display), and Meta AdsProven track record of generating qualified B2B leads with measurable impact on CPL, CAC, and pipeline revenueExperience building and optimizing full-funnel acquisition strategiesStrong analytical mindset with expertise in tracking, attribution, and performance reportingExperience working closely with sales teams to improve lead quality and conversion rates