This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client acquires eCommerce brands that have achieved product-market fit and early success but lack the talent and capital required to accelerate growth. Their growth playbook is built on three pillars: leveraging a strong balance sheet to fund product development and inventory, investing in and operationalizing new channels such as DTC, marketplaces, retail, and wholesale while expanding internationally, and developing and launching new products at scale. Their portfolio includes brands across baby and toddler sleep, parenting gear, health and wellness, and home and garden—each positioned for scalable, long-term growth.LocationFully remote | 9 AM - 5 PM PSTRole OverviewThe Shopify eCommerce Specialist will manage the day-to-day operational activities and execute high-impact projects across the Direct-to-Consumer channel using Shopify. This role is responsible for overseeing and optimizing Shopify storefronts to drive sales, increase conversion rates, and enhance the overall customer experience.This is a newly created role within the eCommerce Sales function, reporting to the Director of Digital Sales, and collaborating cross-functionally with customer service, email marketing, performance marketing, creative, and operations teams.Key ResponsibilitiesProduct Launches & MerchandisingCreate and publish new products and bundles on Shopify, ensuring accuracy across pricing, variants, and inventoryUpload and QA product images, videos, and content in partnership with the Visual & Graphic Design TeamCoordinate product launches with Inventory, Logistics, and Marketing teamsSupport promotional SKUs, sitewide sales, and limited-time offersShopify Storefront OptimizationMaintain accurate and compelling product pages, collections, and navigationOptimize storefront UX to improve conversion rate and AOVImplement best practices across themes, apps, and site merchandisingMaintain overall site health, speed, and functionalitySales and Revenue GrowthDevelop and execute strategies to increase DTC sales and profitabilitySupport major sales moments including BFCM, product launches, and seasonal promotionsImplement pricing, discounting, and bundling strategies aligned with margin goalsPerformance Monitoring and AnalysisMonitor key metrics including sales, sessions, conversion rate, AOV, and bounce rateAnalyze performance data to identify trends, risks, and growth opportunitiesProvide regular reporting and actionable insights to stakeholdersCustomer Experience & OperationsPartner with Customer Experience to improve on-site clarity and reduce frictionSupport subscriptions, returns, and post-purchase workflowsEnsure brand consistency and policy compliance across storefrontsCross-Functional CollaborationCollaborate with Performance Marketing, Email/SMS, Creative, Operations, and CX teamsAlign DTC initiatives with broader channel strategies including Amazon and RetailLearn and utilize Fulfil, the company’s ERP platformContinuous Improvement and InnovationIdentify opportunities for CRO and process improvementImplement GEO improvements for productsTest new Shopify tools, apps, and workflowsShare learnings and best practices with the broader teamAdditional ResponsibilitiesAssist with international Shopify storefrontsSupport future DTC tools such as subscriptions, loyalty, and referralsAssist with alignment between DTC and marketplace strategiesQualificationsExperience4+ years of hands-on Shopify experience strongly preferred — candidates with 3+ years of deep, demonstrable Shopify expertise managing multiple stores or brands are encouraged to apply.Hands-on experience with Shopify Admin, themes, and appsExperience managing multiple Shopify stores or brands (preferred)Experience working closely with paid media and lifecycle marketing teams (preferred)SkillsStrong understanding of eCommerce metrics and CROAbility to optimize storefront UX for conversion rate and AOVProficiency in product setup, merchandising, and promotional executionStrong analytical skills to interpret performance data and identify trendsAbility to collaborate cross-functionally and align with broader channel strategiesDetail-oriented with a focus on accuracy and operational excellenceOpportunityThis newly created role offers the opportunity to play a key role in scaling high-growth DTC brands within a dynamic eCommerce portfolio. The Shopify eCommerce Specialist will work closely with cross-functional teams and leadership, directly impacting revenue growth, customer experience, and channel expansion. The position provides exposure to international storefronts, new tools, and ongoing innovation in a fast-paced environment.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets