We are looking for a proactive Social Media Executive responsible for managing the end-to-end planning and execution of social media content across multiple brands.This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven.You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.Key Responsibilities Viral Ideation & Trend Analysis (Core Responsibility)Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube ShortsIdentify daily/weekly viral formats, hooks, and content stylesGenerate and propose high-performing content ideas daily/weeklyAdapt trends to brand niches and marketing objectivesDevelop multiple angles, hooks, and variations for each content ideaAnalyze why content goes viral (hooks, pacing, psychology, structure)Continuously bring fresh ideas to improve reach and engagement Content Strategy & Social Media Calendar (Core Responsibility)Independently create and maintain weekly and monthly content calendars for assigned brandsTranslate viral ideas and trends into structured posting plansDesign daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)Continuously update calendars based on trends, campaigns, and performanceEnsure all planned content is organized, approved, and ready for execution Content Execution & PublishingManage daily posting across all social media platformsUpload, format, and publish content accurately and on timeWrite captions, hashtags, and basic copy aligned with brand toneSchedule content in advance to maintain consistencyManage stories, reels, and feed posts across accounts Cross-Team CoordinationWork closely with:VideographersEditorsDesignersMarketing teamProvide clear creative briefs based on trends and content ideasEnsure all content is aligned with planned viral concepts and calendarFollow up on deliverables to maintain fast execution cyclesEnsure smooth workflow from ideation → production → publishing Content Optimization & RepurposingAdapt content for different platforms (format, ratio, caption style, length)Repurpose viral or high-performing content into multiple variationsHandle light edits when required (basic trimming, captions, formatting)Ensure all content is optimized for each platform's algorithm Social Media Account ManagementManage multiple brand accounts across platformsEnsure profiles are consistently updated (bios, highlights, branding)Maintain active, structured, and professional social media presenceEnsure content consistency across all pages Performance TrackingMonitor key metrics (views, engagement, reach, retention)Identify top-performing content and break down why it workedSuggest improvements based on performance dataContinuously refine ideation and calendar planning based on insightsRequirementsMust Have1-3 years experience in social media management or content executionStrong understanding of TikTok, Instagram Reels, and YouTube ShortsStrong ability to identify trends and create viral content ideasProven experience creating and managing content calendarsStrong organizational and time management skillsAbility to manage multiple brands simultaneouslyStrong communication and coordination skills in remote setupsNice to HaveExperience working in a marketing agencyBasic video editing skills (CapCut, Premiere, etc.)Understanding of UGC and performance-driven contentFamiliarity with social media scheduling and analytics toolsIdeal CandidateTrend-obsessed and constantly consuming social media contentThinks in hooks, formats, and viral structuresHighly organized and execution-focusedStrong communicator and fast decision-makerComfortable working remotely and independentlyBalanced mindset between creativity and structureBenefitsCompetitive salaryFully remote work environment with flexibility and autonomyOpportunity to work across multiple brands and industries (high exposure)Fast-paced environment with real ownership of content strategy and executionDirect impact on growth through viral content and performance-driven campaignsAccess to tools, resources, and support for content planning and executionCareer growth opportunities within a scaling marketing teamCollaborative and execution-focused team culture