This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is a design-led jewelry brand with a strong creative identity and an established internal content production team. They are focused on evolving social media from a content execution function into a strategic, revenue-driving channel. This role sits at the intersection of brand, growth, and customer engagement, helping define how social platforms, community tools, and conversion strategies drive measurable business impact.LocationFully remote | 9 AM - 5 PM PSTRole OverviewThe Social Media Growth Lead will own the strategic direction and performance of the brand’s social media presence across key platforms. This role focuses on driving revenue, optimizing engagement funnels, and aligning content with business objectives. The Social Media Strategist / Growth Lead will partner closely with creative and execution teams to ensure content is data-informed, purposeful, and aligned with growth goals.Key ResponsibilitiesSocial Media Strategy & Channel DirectionDevelop and own the overarching social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and other relevant channelsDefine the role of each platform within the broader marketing and revenue ecosystemBuild structured strategic plans for campaigns, launches, product drops, and evergreen initiativesEnsure alignment between brand storytelling and business objectivesRevenue-Driven Social GrowthIdentify and implement strategies to turn social media into a measurable revenue channelLeverage tools such as ManyChat, DM automation, and conversion-focused frameworksAlign social initiatives with product launches, promotions, and revenue goalsContent Direction & Performance OptimizationProvide direction to internal creative and content teams on content prioritiesAnalyze performance data to identify high-performing formats and messagingContinuously refine strategy based on engagement, conversion, and audience insightsTrend, Audience & Competitive AnalysisStay informed on platform trends, consumer behavior, and competitive activityTranslate insights into actionable strategic recommendationsIdentify new opportunities and growth leversCross-Functional CollaborationWork closely with creative leadership, content teams, and marketing stakeholdersEnsure alignment across all social media initiativesAct as a strategic partner to leadership on the evolution of social as a growth channelAnalytics, Reporting & IterationTrack performance across KPIs such as engagement, traffic, conversions, and revenue contributionDeliver clear reporting with actionable insightsUse data to continuously optimize and evolve strategyQualificationsExperience3–6+ years of experience in social media strategy, growth marketing, or digital marketingExperience working with consumer brands (fashion, jewelry, beauty, or lifestyle preferred)Proven track record of driving measurable business results through social mediaSkillsStrong understanding of multi-platform social ecosystems (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels)Experience with conversion tools such as ManyChat and DM funnelsData-driven mindset with strong analytical capabilitiesExcellent communication and cross-functional collaboration skillsStrategic and commercially minded approach with a balance of creativity and performance focusProactive, resourceful, and highly accountable, with the ability to operate both strategically and collaborativelyWhat Success Looks LikeA clearly defined and high-performing social media strategy aligned with business goalsImproved content performance driven by strong strategic directionSocial media contributing meaningfully to revenue growthStrong alignment between strategy and execution teamsOpportunityThis role offers the opportunity to take full ownership of social media strategy within a design-led brand and directly influence revenue growth. You will work closely with creative and leadership teams, shaping how social evolves into a key business driver while gaining visibility, impact, and room for strategic leadership.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets