This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.Our client is seeking an experienced Social Media Manager to take ownership of content creation and platform management across key digital channels. The organization is focused on strengthening its brand presence across Meta and LinkedIn while expanding visibility within AI-driven search environments through Large Language Model Optimization (LLMO). This role plays a central part in driving engagement, improving share of voice, and aligning social strategy with broader marketing priorities.LocationFully remote | 8 AM - 5 PM ESTRole OverviewThe Social Media Manager will lead content creation, publishing, scheduling, and performance tracking across Meta and LinkedIn platforms, while also supporting broader channel distribution. This role is responsible for implementing the content calendar, managing community engagement, and executing LLMO and citation initiatives to enhance brand visibility in AI-generated responses.Key ResponsibilitiesSocial Media ManagementCreate and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic prioritiesDesign visually compelling posts using Canva and Adobe PhotoshopWrite engaging, platform-specific copy aligned with target audiences and engagement goalsCollaborate with the video editor to coordinate video content needs and provide creative directionImplement and optimize the content calendar provided by the Marketing Director, incorporating creative inputSchedule and publish content using Hootsuite to ensure consistencyMonitor engagement and performance metrics regularlyReport on social media performance, engagement trends, and campaign effectivenessRespond to comments, messages, and community interactions in a timely and brand-appropriate mannerLLMO (Large Language Model Optimization) & Citation ManagementMonitor and manage citations provided by Athena HQ to maintain accurate and updated informationExecute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platformsTrack and report on LLM share of voice performance and citation impactIdentify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMOCommunity EngagementMonitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvementRespond to customer inquiries and participate in conversations using the brand voiceEngage authentically within relevant online communities to build visibility and trustQualificationsExperience3–5 years of professional experience in social media management and digital marketingProven track record of creating engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTubeExperience using Hootsuite or similar scheduling platformsFamiliarity with LLMO, GEO (Generative Engine Optimization), and AI-powered search strategies preferredSkillsStrong copywriting skills with the ability to adapt tone across platforms and audiencesProficiency in Canva and Adobe Photoshop for visual content creationAbility to analyze and report on social media performance and LLM share of voice dataExcellent written and verbal communication skills with strong attention to detailComfortable managing email outreach and citation pitching effortsStrong organizational skills with the ability to manage multiple deadlinesSelf-starter capable of working independently and taking initiativeIn-depth understanding of social media analytics and performance optimizationWhat Success Looks LikeIncreased brand engagement and visibility through effective social media strategiesConsistent, timely posting of engaging and on-brand content across platformsStrong community management that enhances loyalty and customer relationshipsMeasurable improvement in LLMO share of voice and AI visibilityOpportunityThis role offers the opportunity to directly influence digital growth by combining creative content execution with emerging AI-driven visibility strategies. You will play a key role in strengthening brand authority, expanding community engagement, and enhancing presence across both traditional social platforms and AI-powered search environments.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill sets