Social Media Marketing Specialist

Company Description MEIGHT | Marketing And Creative Agency specializes in crafting and accelerating brands across diverse industries through integrated marketing and creative solutions. The agency’s expertise spans branding, 360-degree marketing services, advertising, and cutting-edge technology, enabling clients to build and scale impactful brand experiences. MEIGHT focuses on tailored strategies that combine creativity with data-driven insights to drive measurable growth and strengthen audience engagement. Team members collaborate in a dynamic environment that values innovation, strategic thinking, and high-quality execution for exceptional client results.Role Description The Social Media Marketing Specialist is a full-time, on-site role based in 6th of October, responsible for planning, executing, and optimizing social media activities across multiple platforms. Day-to-day tasks include creating and scheduling engaging social media content, managing pages and communities, monitoring performance metrics, and adjusting strategies based on analytics. The role involves collaborating with design, content, and account teams to align social media campaigns with broader marketing objectives and brand guidelines. The specialist will also stay current with platform updates and trends, conduct competitor and audience research, and contribute to campaign reports and recommendations that support client growth and visibility.QualificationsStrong skills in Social Media Marketing and Digital Marketing, with the ability to plan and execute platform-specific campaigns.Proficiency in Social Media Content Creation, including writing captions, briefing creatives, and adapting content for different channels.Solid foundation in Marketing principles and strategy, with an understanding of branding and audience segmentation.Excellent Communication skills for collaborating with internal teams and presenting ideas and performance insights.Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, or similar) is beneficial.Ability to interpret data, generate reports, and make recommendations to improve campaign effectiveness.Organized, detail-oriented, and able to manage multiple accounts and deadlines in a fast-paced environment.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Previous agency experience or work with diverse brands and industries is an advantage.