Social Media Marketing Specialist

Rothana · Posted 2026-04-28

🚀 We Are Hiring: Social Media Marketing Specialist (Strategic Role | Remote work from home | Full-Time | part-time)About RothanaRothana is a dynamic company UAE based company established in 2013, specializing in medical, cosmetic, and healthcare solutions that prioritize health, safety, and innovation.Operating across multiple countries in EMEA, Rothana is committed to delivering the latest and highest-quality solutions to its customers.Beyond traditional business, Rothana is building a strong ecosystem across:✔️ Wound care and diabetic foot management✔️ Longevity and preventive healthcare✔️ AI-driven medical technologies✔️ Education, awareness, and industry developmentWith expansion across Africa and Europe, we continue to create real impact in global healthcare.Role OverviewThis is a full-time remote role for a Social Media Marketing Specialist with a strategic mindset.This role is not about posting content only.It is about building, managing, and scaling digital presence for both the company and the CEO, with strong focus on LinkedIn, and future expansion into other platforms.Key Responsibilities🔹 Manage and grow LinkedIn presence (CEO and Company) with daily structured posting🔹 Create content covering:• Longevity and healthcare• Diabetic foot and wound care• Industry trends and insights• Product positioning and awareness• AI in healthcare• Business expansion and market opportunities🔹 Build CEO personal brand as an industry leader🔹 Identify and connect with distributors and partners, especially in Africa and emerging markets🔹 Support strategic initiatives:• Podcast development• Bootcamps and educational programs🔹 Expand into Instagram, TikTok, and other platforms🔹 Design content visuals:• Infographics• Charts• Professional post layouts🔹 Track performance and optimize strategy based on dataQualifications✔️ Proven experience in social media and digital marketing✔️ Strong expertise in LinkedIn growth (mandatory)✔️ Strong content creation skills with professional tone✔️ Healthcare or medical background is a strong advantage✔️ Ability to analyze performance and ROI✔️ Familiarity with social media tools and platforms✔️ Bachelor’s degree in Marketing, Communications, or related fieldProfile We Are Looking For• Strategic thinker, not only executor• Business mindset, not only marketing mindset• Strong networking capability• Creative but disciplined• Independent and accountableImportant NoteThis role is directly connected to:• Business expansion• Market development• Positioning Rothana and its CEO as industry leaders

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