Social Media Specialist

Role SummaryIn this position, the Social Media Specialist is responsible for managing thebrand’s social media presence and supporting the execution of engaging digitalcontent that reflects the brand’s luxury positioning. The role involves contentplanning, creative coordination, community management, and performancemonitoring across key platforms. The Social Media Specialist works closely withinternal teams and external partners to ensure consistent storytelling, strongaudience engagement, and continuous growth of the brand’s digital presence.Main Responsibilities (including But Not Limited To) Strategy & Planning Support the development and execution of the social media strategy aligned with brand and campaign objectives. Manage and maintain the social content calendar across platforms including Instagram, TikTok, Pinterest, YouTube, and other relevant channels. Contribute to the development of a TikTok-first content approach to engage younger luxury audiences while highlighting craftsmanship, behind-the-scenes moments, styling, and storytelling. Identify opportunities for audience growth, engagement, and digital innovation. Content Direction & Creation Contribute to creative ideation for social-first content aligned with the brand’s luxury identity. Collaborate with internal teams, photographers, videographers, stylists, and agencies to produce high-quality visual and video content. Write engaging and brand-name aligned copy that balances storytelling with product communication. Ensure consistency in visual identity, tone of voice, and brand messaging across all social platforms. Community Management & Brand Presence Manage day-to-day community engagement, ensuring timely and professional responses. Support relationship building with followers, tastemakers, and brand advocates. Monitor conversations and sentiment around the brand and the luxury jewellery industry. Performance Monitoring & Insights Track and analyze social media performance metrics and prepare regular reports. Translate insights into recommendations to improve engagement, reach, and content effectiveness. Monitor competitor activity and emerging social trends within the luxury and lifestyle space. Influencer & Partnership Coordination Support influencer and creator collaborations by preparing briefs aligned with brand tone, visual standards, and messaging. Assist in reviewing and coordinating influencer content approvals to ensure alignment with brand positioning.Key Requirements Work Experience: 1-3 years of experience in social media management, digital marketing, or content creation. Strong understanding of social media platforms and content trends. Creative mindset with strong storytelling abilities. Knowledge of social media analytics and reporting tools. Strong copywriting and communication skills. Ability to collaborate with creative teams and external partners. Strong attention to detail and organizational skills.Education & Qualifications Education: Bachelor’s degree in marketing, Communications, Media, Business Administration, or a related field. Language: command of both spoken & written in English and Arabic.Competencies Believe in Magic: (Passion & Commitment)Being enthusiastic and committed to what you are doing inside the organization. Stay focused & continually aim to improve / reach success no matter what setbacks are on your way. Always Bring “A” Game: (Customer Excellence)High level of optimism and a "can do" Orientation. A willingness to support and be a part of a team in multiple activities and stay motivated to accomplish the goal while facing obstacles. Works effectively with and supports colleagues, fostering a positive and collaborative environment.Being a customer focuses by having the ability to understand internal/external needsand concerns in the short to long-term and to provide sound recommendationsand/or solutions. Focusing efforts on understanding, meeting, and exceedingcustomer needs. Get it done. RIGHT: (Drive High Quality Results)Consistently achieves high levels of results while setting standards of excellence &quality. Seizes all opportunities to get the job done. Pay attention to details and pursue quality in accomplishing tasks. Be Real: (Ethics & Integrity)Behave in an honest, fair, and ethical manner. shows consistency in words and actions.Model’s high standards of ethics. Earning others’ trust and respect through consistent honesty and professionalism in all interactions. Be Creative: (Creativity & Innovation)Ability to generate non-traditional yet practical ideas that would serve a business purpose and identify & develop new methods, approaches, systems, or tools that best suit different situations and generate business results. Moreover, the ability to multitask and take initiative. Learn & Teach: (People Development)Fostering learning and development culture.Willingness to delegate responsibility, work with others, and coach to develop their capabilities.