Develop and execute social media strategies aligned with brand goals • Create, curate, and publish engaging content (posts, stories, reels, videos) • Capture basic photo and video content for social media (including shooting simple product shots and behind-the-scenes content) • Manage daily social media activities across platforms (Instagram, Facebook etc..) • Monitor comments, messages, and engage with the audience in a timely manner • Track and analyze performance metrics (reach, engagement, conversions) • Stay updated on trends, and platform updates • Collaborate with marketing, design, and content teams • Plan and manage social media campaigns and promotions