Job Summary:Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.Key Responsibilities:Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTubeDevelop and implement content calendars in coordination with the marketing teamCreate, edit, and publish engaging content (text, image, video, stories, reels)Monitor social media trends, hashtags, and competitor activityInteract with followers by responding to comments, messages, and mentionsTrack performance analytics: reach, engagement, CTR, conversionsCollaborate with influencers, content creators, and agency partnersCoordinate with the showroom and sales team to highlight promotions, new arrivals, and eventsSupport ad campaigns by providing creative assets and monitoring performanceStay up to date with the latest algorithms, formats, and platform toolsRequirementsRequirements:Bachelor's degree in Marketing, Media, Communication, or related field2-3 years of experience in social media management (preferably in automotive or tech industry)Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)Strong writing and visual storytelling skills (Arabic + English)Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)Familiarity with basic performance metrics (reach, engagement, growth, etc.)Creative, fast learner, and trend-sensitive:Qualifications & CompetenciesDeep understanding of digital culture, memes, and viral trendsAbility to multitask and meet deadlines in a fast-paced environmentStrong communication and collaboration skillsCreative eye for design, layout, and brand identityComfortable being on-camera or directing creators, if neededFollower growth and engagement rate per platformPost reach and video viewsConversion from social leads to test drives/salesConsistency in publishing calendarCampaign performance support (paid & organic)Customer feedback and sentiment analysis