About Usmazeed is a financial management platform that helps businesses automate accounting, simplify tax compliance, and stay ready for e-invoicing through a combination of localized software (SaaS) and Finance-as-a-Service (FaaS). We work with SMEs and growing companies across the GCC, enabling them to operate with clarity, control, and confidence.We are building the infrastructure for the next phase of financial compliance and digital transformation in the region, with a strong focus on e-invoicing and scalable financial operationsJob PurposeYour role owns and scales mazeed's paid acquisition engine across all digital channels. You will be the go-to expert for data-driven campaigns, full-funnel optimization, and CRM-powered growth. This is a high-impact, high-ownership role reporting directly to the Performance and Growth Marketing Manager.Primary ResponsibilitiesPaid Media & Campaign ManagementPlan, execute, and optimize performance campaigns across Meta, Google, TikTok, Snapchat, and programmatic networksOwn end-to-end campaign lifecycle: strategy, targeting, creatives briefing, bid management, and reportingDrive user acquisition, retention and revenue growth through scalable paid channelsManage substantial monthly ad budgets with a sharp focus on ROAS, CAC, and LTVHubSpot & CRM MarketingBuild and manage automated marketing workflows, lead nurturing sequences, and lifecycle campaigns in HubSpotAlign CRM data with paid media audiences for retargeting, suppression, and lookalike strategiesOwn HubSpot dashboards and reporting pipelines for campaign performance visibilityAnalytics & Performance OptimizationSet up and maintain conversion tracking, attribution models, and pixel health across all platformsBuild performance dashboards in Google Looker Studio, HubSpot, or similar toolsRun structured A/B and multivariate tests on creatives, landing pages, audiences, and bidding strategiesTranslate data insights into clear, actionable growth recommendations for stakeholdersGrowth & SaaS-Specific InitiativesDesign full-funnel strategies tailored to SaaS and fintech growth loops (acquisition → activation → retention → referral)Collaborate with product, design, sales and CX teams to align performance efforts with product-led growth motionsStay ahead of platform algorithm changes, privacy updates (iOS, cookieless), and emerging ad formatsIdentify and test new growth channels proactivelyCore ValuesBeing a mazeeder, our promise to customers, internal teams, HR and Leadership is to demonstrate our core values in our daily interactions and quality of work:IntegrityCustomer ObsessionSimplicityGrowth MindsetInnovationEmpowermentEssential Skills And Qualifications5+ years of hands-on performance marketing experience, with at least 2 years in a SaaS or tech companyProven expertise in Google Ads (Search, Display, App, YouTube)Deep, hands-on CRM experience (ideally, HubSpot)Experience managing Meta ads, TikTok Ads, Snapchat Ads, and programmatic/DSP platformsStrong command of tracking and analytics: GA4, Mixpanel, Adjust, GTMDemonstrated ability to manage and scale ad budgetsSolid understanding of SaaS metrics: MRR, ARR, churn, CAC, LTV, payback periodTechnical SkillsHubSpot: Workflows, Smart Content, Sequences, Reporting, CRM integrationGoogle Ads: Performance Max, Smart Bidding, audience segmentation, scriptsAttribution: Multi-touch modeling, SKAdNetwork, view-through attributionData: SQL basics, Excel/Google Sheets for analysis, Looker Studio or TableauSoft Skills & MindsetAnalytical and data-first you make decisions backed by numbers, not gut feeling aloneSelf-starter who thrives in fast-paced, startup-like environmentsExcellent communicator able to present complex performance data to non-technical stakeholdersGrowth mindset always experimenting, learning, and iteratingDesireable Skills And QualificationsHubSpot Marketing Hub certification is a strong plusPosition KPIs:These metrics will be your key success indicators, reflecting the impact you drive and the value you create in this role! MQL Volume: Monthly qualified leads generated through performance channels CPL (Cost Per Lead): Efficiency of paid spend in generating qualified leads CAC Reduction: Quarter-on-quarter improvement in customer acquisition cost Conversion Rate: MQL to SQL and SQL to customer conversion rates