New customer acquisition & Sales enablementMerchandising performance & Data integrity & controlERP-based reporting disciplineRunning high-impact internal sales initiativesDriving new customer acquisition across multiple sales areasBuilding and enforcing structured field KPIsManaging and optimizing merchandising teamsEnsuring 100% verification of new customersLeading and executing internal sales competitionsEnsuring full alignment between field performance and ERP reportingDelivering weekly performance visibility 5–8+ years' experience in FMCG, Food and beverage Industry (field sales or trade marketing), Coffee Category is plusProven track record in growing numeric distributionExperience managing sales and/or merchandising teamsStrong understanding of distributor & retail channel dynamicsExperience working with ERP systems (Odoo experience is a strong advantage)Comfortable extracting, validating, and reconciling field data directly from ERP