Trade Marketing Senior Specialist

Key Accountabilities:Campaign Execution & Brand ActivationJoint Business Planning (JBP): Experience collaborating with Sales and Key Account teams to build and execute joint business plans with major retail partners.BTL (Below-the-Line) Campaigns: Demonstrated success in designing, launching, and evaluating BTL activations, in-store promotions, and experiential marketing campaigns.POSM Development: End-to-end experience managing POSM (Point of Sale Materials) and permanent/temporary merchandising displays, from creative conceptualization to field deployment.Financial & Analytical AcumenBudget Management: Proven capability in managing trade marketing budgets, ensuring optimal allocation across channels and regions to maximize ROI (Return on Investment).ROI & Data Analytics: Strong analytical skills with experience translating sales data (e.g., Nielsen, IRI, retailer portal data, internal sales dashboards) into actionable market insights and promotional tweaks.Promo Evaluation: Experience conducting pre- and post-evaluations of promotional activities to minimize trade spend leakage and optimize margin structures.Stakeholder Management & OperationsCross-Functional Collaboration: Extensive experience acting as the strategic bridge between Brand Marketing (aligning on brand identity/ATL) and Field Sales Teams (ensuring commercial execution).Agency & Vendor Management: History of managing external creative, printing, and activation agencies, ensuring projects are delivered on time, within budget, and up to brand standards.S&OP Integration: Experience participating in Sales and Operations Planning (S&OP) cycles, providing accurate demand forecasting inputs based on upcoming promotional calendars.Academic and professional qualifications:Bachelor's degree in marketing, Business Administration or related field.2-4 years of experience in Trade Marketing, Marketing, SalesFMCG is preferred