Every FMCG multinational operating in Egypt runs its brand marketing function out of Cairo — P&G, Unilever, Nestlé, Henkel, PepsiCo, Mondelez, Reckitt, and Coca-Cola HBC together recruit the largest single cohort of junior brand marketers in the country each cycle. Cairo also hosts the country's most active digital-first startups (MNT-Halan, Paymob, Bosta, Homzmart, La Reina) hiring junior performance marketers, and the network agencies (Wunderman Thompson, FP7 McCann, Digitas, RedHouse, LEO Burnett) recruiting junior copywriters, planners, and social specialists. The single largest structured intake is P&G's annual marketing trainee cycle, followed by Unilever's UFLP and the Nestlé Management Trainee program.