Overview We Are PepsiCo PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. Guiding Vision and Regional Impact PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers. Empowering Our People and Communities Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. Diversity and Inclusion Commitment PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Executing channel-specific marketing strategies that enhance customer engagement, strengthen partnerships, strengthen brand presence and win at the point of consumption. Responsibilities Execute AFH marketing plans and campaigns across hotels, restaurants, cafés, and QSRs in line with approved strategies Support the rollout of customer‑specific activations, promotions, and partnerships in the AFH channel (in partnership with business development team) Coordinate the development, distribution, and implementation of POS (picture of success) materials, visibility assets, and branding Ensure consistent in-outlet execution standards across AFH segments in line with the Picture of Success (PoS) guidelines Support the execution of bundle offers, menu integrations, and consumption-driving mechanics Monitor competitor activity within AFH outlets and recommend counter-actions to protect/share gain Ensure timely execution of national and regional campaigns within AFH environments, adapting to outlet realities Coordinate with supply chain and operations to ensure availability of required SKUs and assets for activations Drive compliance and quality checks on branding, visibility, and activation execution in the field Gather insights to continuously refine AFH activations and improve relevance Support annual planning (AOP) inputs for AFH marketing initiatives and budget allocation Qualifications Bachelor’s Degree in Business Administration or any related field 0-2 years of experience in any relevant field Experience in FMCGs is a plus Strong execution and project management skills Strong presentation skills