B2B Sales Specialist

New Star EG · Cairo, Egypt · Posted 2026-05-18

Company Description New Star EG has been a pioneering company specializing in offering unique and innovative products to its consumers since its establishment in 2004. With a focus on market research and filling product gaps, New Star introduced Egyptians to Pellet chips, launched the iconic powdered juice "Source" with 18 flavors, and became the sole provider of Arzum OKKA Turkish coffee machines and Arzum’s small home appliances in Egypt. The company is also the exclusive distributor of Cofrimell juice dispensers and slushie machines. Dedicated to creating a better lifestyle, New Star prioritizes innovation, exceptional after-sale services, and delivering superior quality to exceed customer expectationsKey ResponsibilitiesIdentify and approach potential B2B clients in Electronics or similar industries through research, cold calling, emails, and networking.Generate leads and qualify prospects to build a healthy sales pipeline.Schedule meetings and product/service presentations for the Sales Manager or directly handle early-stage client discussions.Maintain accurate records of leads, contacts, and activity.Follow up regularly with leads and prospects to keep them engaged and move them through the sales funnel.Collaborate with the sales team to ensure a smooth transition from lead to deal.Stay updated with market trends, competitor activities, and client needs.This role drives B2B growth by exploring new angles—such as VIP gifts and demonstrations of how our machines boost employee productivity in corporate and HoReCa environments—with the goal of selling more machines.Qualifications2+ year of experience in business development, sales, or a similar B2B role.Excellent command of English (spoken and written) – must be able to represent the company professionally in client interactions.Confident and presentable personality with strong communication skills.Excellent negotiation and presentation skills.Bachelor's degree in Business Administration, Marketing, or related field is preferred.Self-motivated, target-driven, and proactive in identifying opportunities.

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