At Incandesce Pharmaceuticals, we believe that PEOPLE WHO MAKE THE DIFFERENCE accordingly they are the most important asset we have Stemming from that, we have a current opening for which we invite interested and eligible candidates to apply; namely Brand Lead as per the following details:Designation: Brand LeadLocation: Cairo HQJob Grade:E01/E03Reporting: Business Unit ManagerInterested candidates can apply as well via: hr@incandesce.netA. Essential Duties and Responsibilities:1. Commercial Acumen:Negotiate and push products through outlet campaigns (POS, Health-days, etc.) with primary focus on chains to capture/explore existing opportunities Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and resultsDevise and monitor execution of the digital marketing plans for the assigned portfolioDevelop activity plans on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales and profit targetsCreate and deliver/promote strategic and operational plans appropriate to the life cycle of products in order to optimize returnMonitor business performance and the external environment to define long term corrective actions to optimize resultsLead annual portfolio planning to ensure short term and long-term goals are metManage the brand P&L and A&P for each product, assigning the right mix to advertising and marketing activities to achieve plan salesPrepare and report monthly A&P report per product per market segmentDefine and control brand budgets including forecasting, expense management and evaluation of cost effectivenessTrack sales data, performance data, share of market data and distribution per channel. Devise action plans based on performanceDevelop full-scale communication plans across the product life cycle Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g., indications, formulations2. Strategy Development/Execution:Set long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceededDevelop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer PropositionsEnsure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle managementEngage appropriately with internal and external partners, e.g., salesforce, physicians, payers and patient groups to develop and systematically execute integrated activities that have a clear line of sight to the StrategiesB. Qualification/Knowledge/Experience:Level of Education: Life Science Degree (Pharmacy, Veterinary or Science), post graduate marketing qualification is a definite plusExperience :Previous experience of Pharmaceutical GYN/PED franchise marketing management Knowledge of marketing, business principles and Pharma business environmentLanguage :Fluent English proficiency is mandatedIT Literacy :Professional knowledge of MS-OfficeC. Competencies and Behaviors:An entrepreneurial winning mentality with strong learning capabilities and loads of energyStrong informative leadershipProfessional analytical thinking and problem-solving abilityAbility to influence, persuade and convinceDrive for results; the drive to put energy into achieving results and take actions to exceed goalsStriving for continuous improvementCustomer service: anticipate the needs and expectations of customersAble to cope with stress and changeExcellent strategic planning & execution for business planAbility to communicate commercial value of products to target audienceExcellent communication, advanced presentation and interpersonal skillsDrive to succeed with a strong work ethic and project management skillStrong collaborative ability and dedication to team accomplishmentEnjoy the new challenge with open and flexible mindsetCompany Profile:Incandesce Pharmaceuticals. is an Egyptian pharmaceutical company committed to enhancing quality of life and providing peace of mind through patient-focused healthcare solutions. The company produces a wide range of pharmaceutical products, including CNS, biological biosimilar, nutraceutical, GIT, CVS, anti-infective, and OTC products. With a goal to become one of the top 20 pharmaceutical companies by 2026, INCANDESCE. is dedicated to being both an excellent place to work and a leader in the pharmaceutical industry.Why Incandesce Pharmaceuticals?At Incandesce , we have inexhaustible and sustainable commitment to talents through engaging and developing them in a career-growth driven organizational culture. With us, there are always opportunities to break new ground.We empower you to fulfill your ambitions, and our diverse businesses offer various career moves to seek new horizons.We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life