Brand Manager

Brand Manager – Areej Cosmetics (Offline & Digital)📍 Location: Agouza - Giza🏭 Industry: Cosmetics, Skincare & AromatherapyAreej for Cosmetics is growing and we are looking for an experienced Brand Manager to lead the development and growth of the Areej brand across offline retail and digital channels. You will be responsible for brand strategy, campaigns, launches, and ensuring a consistent, powerful brand presence in the market.Key ResponsibilitiesDevelop and execute the annual brand strategy and marketing plan for Areej across offline and digital touchpoints.Lead 360° brand campaigns (retail, trade, social, digital) to drive awareness, engagement, and sales.Work closely with Product Development, R&D, and Sales to plan and execute new product launches and range extensions.Own brand positioning and identity: ensure consistent messaging, visual identity, and tone of voice across packaging, in‑store, and online.Coordinate with Digital Marketing & E‑commerce to align content, performance campaigns, and promotions with brand priorities.Guide and support trade marketing and in‑store activation (promoters, merchandising, POS materials, retail visibility).Monitor market trends, competitors, and consumer insights to identify opportunities and adjust brand plans accordingly.Track and report brand KPIs (awareness, engagement, sell‑out, market share) and recommend corrective actions.QualificationsBachelor’s degree in Marketing, Business Administration, or related field.Minimum 7 years of experience in brand management or marketing, within cosmetics/beauty or closely related FMCG.Proven track record in building and growing brands across both offline retail and digital/social channels.Experience in campaign management, product launches, and trade/retail activation.Strong collaboration skills with cross‑functional teams (Sales, Digital, Product, R&D).Excellent communication and presentation skills in Arabic and English.Passion for beauty, skincare, and consumer brands, with a data‑informed and execution‑focused mindset.Apply here or send CV to: bleaders.eg@gmail.com Subject: Brand Manager