(BD) Creative Director – BTL Advertising & EventsOverviewAs our Creative Director, you’ll be the visionary force behind our BTL advertising and event campaigns. You’ll lead the creative process from concept to execution, ensuring every activation—whether it’s a pop-up experience, a nationwide sampling tourWhat You'll DoLead the creative development of BTL campaigns, experiential activations, and live events for top-tier brands.Translate client briefs into compelling concepts, mood boards, and storyboards that inspire both clients and internal teams.Oversee the design and production of event spaces, installations, and branded environments—ensuring every detail aligns with the brand’s voice.Collaborate closely with strategy, production, and account teams to ensure creative ideas are feasible, on-brand, and on-budget.Direct and mentor designers, copywriters, and art directors, fostering a culture of innovation and excellence.Stay ahead of trends in experiential marketing, event technology, and consumer engagement tactics.What You'll Bring4+ years of creative leadership experience, with a strong portfolio in BTL advertising, experiential marketing, and events.Proven track record of delivering high-impact campaigns for major brands.Strong conceptual thinking and storytelling skills, with the ability to translate strategy into memorable experiences.Hands-on experience with event design, stage/set design, and brand activations.Exceptional leadership and presentation skills—you can sell a big idea with passion and clarity.Familiarity with production processes, vendor management, and on-site event execution.