Key Responsibilities /Tasks:Lead the execution excellence of Trade Marketing initiatives across all channels, driving sales performance through high-impact, insight-led activations while ensuring strong alignment with Marketing strategies.Own and continuously optimize the ROI of all trade activities, ensuring efficient investment and measurable business impact.Oversee trade logistics and execution quality, leveraging field tracking and health check reports to identify gaps and drive corrective actions.Develop and implement tailored promotional plans for key channels and strategic customers, ensuring relevance and effectiveness.Strengthen the integration between Marketing and Sales by designing and refining processes that ensure seamless execution of commercial plans.Manage the deployment and optimization of POSM and merchandising tools across channels to enhance in-store visibility and shopper engagement.Ensure flawless execution of Modern Trade (MT) and Key Accounts (KA) activities, maintaining product availability, compliance to merchandising standards, and resolving operational challenges proactively.Lead market intelligence efforts by consolidating insights from distribution channels (DCs) to monitor competition and support data-driven decision-making. Job Requirements / Qualifications:Minimum 5 years of experience in FMCG, with strong exposure to Trade Marketing and/or Category Management.Solid field sales experience combined with a strategic marketing mindset.Strong stakeholder management skills with the ability to influence and align cross-functional teams.High commercial acumen with a strong customer- and shopper-centric approach.Advanced analytical and reporting skills, with the ability to translate data into actionable insights.Proven project management capabilities with a track record of delivering complex initiatives end-to-end.