Job Title: Creative Campaign Lead / Fashion Content ProducerLocation: Cairo, EgyptProject Type: Freelance / Project-BasedBrand: House of CalvaAbout the BrandInstagram: houseofcalvaHouse of Calva is a high-end women’s fashion brand. We are preparing to launch our Spring/Summer 2026 collection and are looking to establish a clear visual transition into a new creative direction for the brand.About the RoleHouse of Calva is looking for a Cairo-based creative professional or boutique creative team to lead and execute the full visual rollout of our upcoming Spring/Summer 2026 collection.This is not a photography-only role. This is a complete A–Z creative assignment. The selected person must take ownership of both the creative direction and execution, and deliver a refined, high-end outcome with minimal supervision.The collection consists of approximately 8 pieces. The garments are ready, located in Cairo, and have not yet been photographed.Phase 1 will focus on still imagery only. If successful, Phase 2 may include reels, motion, and video content.Reference MaterialAll initial materials will be provided through google drive:This includes:• SS26 color palette• visual references and inspiration• additional materials to guide direction• basic photos of the collection (to be shared later)Scope of Work1) Creative DirectionStudy all provided materials Understand the collection, palette, and references Propose a clear SS26 campaign concept Define the visual world, mood, and storytelling approach Present a refined and coherent artistic direction2) Campaign PlanningDevelop a structured Instagram content plan Define: Product shots Detail shots Texture/material visuals Filler/inspiration imagery Transition posts Organize content sequencing for a strong visual feed3) Photography Execution Execute professional photography in Cairo Handle all local shoot coordination Use appropriate luxury presentation methods No human models Acceptable formats include: Flat lay Hanging Mannequin Styled still-life Other refined non-human approaches4) Post-Production Edit and retouch all final images Maintain consistency and high-end finish Avoid over-editing or visual clutter5) Instagram Launch Content Develop full static content direction for launch Create a clear visual transition on the Instagram page Propose posting sequence and rolloutExpected Deliverables Creative concept / mood direction Campaign inspiration references with rationale Shot list and content plan Professionally photographed images Final edited and retouched images Supporting filler/inspiration imagery Instagram grid and rollout direction Organized final file delivery What We NeedWe require someone who can develop and execute a cohesive Spring/Summer 2026 visual campaign for Instagram that clearly introduces a new era / transition for the brand.The selected person must be able to:Professionally photograph the collectionHandle full post-production and image editingBuild a complete Instagram photo content direction for the SS26 launchDefine a strong creative concept / source of inspirationTranslate that concept into a cohesive, refined, and visually elevated campaignThe overall direction must feel:SophisticatedNicheFeminineSoftArtisticElegantSimpleEasy on the eyeHigh-endImportant Creative DirectionNo human models are to be usedThe campaign must rely heavily on:Inspiration imageryAtmospheric visualsFiller contentNature referencesTextures and material-driven storytellingThis campaign should not rely solely on direct product imagery. Instead, it must build a visual world around the collection.Some posts may feature garments, while others should act as supporting visual storytelling elements.Examples of possible inspiration directions (not restrictive):SeaLightAirSoftnessMovementTranslucencyFemininityNatural surfacesDelicate texturesThe selected person is expected to propose and define a complete narrative, not follow a fixed idea.Material & Design LanguageThe collection includes:CrepeLaceChiffonThe campaign must communicate:SoftnessFemininityDelicacyFluidityLightnessEleganceThese qualities must be reflected across:Garment photographyCompositionStylingBackgroundsSupporting imageryOverall visual toneWhat We Are Looking ForBased in Cairo, Egypt Strong experience in luxury fashion visuals Ability to build refined Instagram campaigns Capable of working independently Minimal need for back-and-forth Strong understanding of: Visual storytelling Composition Color harmony Texture Mood Campaign coherenceImportant NoteWe do not have a fixed inspiration direction. This is intentional.We are looking for someone who can take the provided material and develop a clear, tasteful, and sophisticated creative vision for SS26.There is room for creativity, but execution must be structured, intentional, and high-level.To ApplyPlease be ready to share: Portfolio Relevant fashion / campaign work Confirmation of Cairo location Proposed approach Estimated timeline Quotation