Creator Marketing & User-Generated Content Director

About Kijamii:Kijamii is an independent, award-winning advertising agency driven by innovation and culture, with a rich legacy of over 15+ years, operating regionally with offices in Dubai, Cairo and Riyadh.Job Purpose:Kijamii is building Creator Marketing & User-Generated Content as a standalone business unit, responsible for one of the agency’s fastest-growing and most strategically important service lines.Influencer marketing and user-generated content are no longer tactical add-ons to social media campaigns. They have become core components of modern marketing, helping brands build relevance, trust, cultural proximity, content scale, and measurable impact across platforms.The Creator Marketing & User-Generated Content Director will lead the unit’s full product, commercial, operational, and financial ownership across Kijamii’s markets. This includes owning the P&L, developing the service offering, building pricing models, leading proposals and pitches, setting creator selection frameworks, building scalable delivery models, improving operational efficiency, and ensuring delivery quality and precise performance measurement.Responsibilities and Tasks:Build and lead Creator Marketing & User-Generated Content as a standalone business unit within Kijamii.Own the unit’s strategy, service offering, growth roadmap, commercial performance, and P&L across Kijamii’s markets.Develop pricing models, packages, margin guidelines, and proposal structures to ensure the unit is scalable, profitable, and commercially disciplined.Lead the Creator Marketing & User-Generated Content component in client proposals and pitches, working closely with Business Development, Account Management, Strategy, Creative, Paid Media, Production, Consumer Insights, Finance, and Legal teams.Build a structured creator selection methodology covering relevance, audience fit, credibility, content quality, engagement quality, brand safety, market influence, and past performance.Build and maintain a strong network of creators, influencers, talent managers, User-Generated Content creators, and relevant partners across key markets.Oversee end-to-end delivery across briefing, shortlisting, negotiation, contracting, content creation, approvals, publishing, reporting, and post-campaign evaluation.Establish scalable delivery models, efficient workflows, and operational standards that improve speed, quality, consistency, and profitability.Work with Legal and Finance to strengthen contracting, usage rights, exclusivity, payment terms, content ownership, and compliance requirements.Develop performance measurement frameworks and benchmarks that connect Creator Marketing & User-Generated Content activity to clear marketing and business outcomes.Build, manage, and develop the Creator Marketing & User-Generated Content team, creating a culture of creativity, accountability, commercial ownership, and operational discipline.Key Success Metrics:Revenue growth and profitability of the business unit.Scale, diversity, and reliability of the creator and User-Generated Content partner network.Growth of always-on Creator Marketing & User-Generated Content opportunities.Strength and adoption of the creator selection methodology.Efficiency and consistency of campaign delivery across operations, contracting, approvals, and reporting.Quality of performance measurement, benchmarks, and campaign learnings.Job Specifications:Experience:10+ years of experience in influencer marketing, creator marketing, social media, content marketing, digital strategy, talent management, or integrated communications.Strong experience managing influencer campaigns and/or User-Generated Content programs for brands.Proven understanding of social platforms, especially Instagram, TikTok, YouTube, Snapchat, Facebook, and emerging short-form video formats.Skills:Leading proposals, client presentations, and commercial discussions.Strong understanding of creator pricing, negotiations, contracts, usage rights, and campaign operations.Experience managing budgets, margins, suppliers, and campaign profitability.Strong analytical ability and comfort with performance measurement.Experience working with regional brands and multi-market campaigns is preferred.Agency experience is strongly preferred.GCC and Egypt market experience is a major advantage.This position is open until July, 31Placement is based on the candidate’s experience and skills. Only candidates who make it to the shortlist will be contacted.“We thank all individuals who have expressed interest in working at Kijamii.”