We are looking for a dynamic Lifecycle and CRM Marketing Senior Specialist to join our marketing team. This role is central to designing and implementing strategies to manage the customer journey from pre-acquisition through to churn. The successful candidate will be responsible for automating marketing communications across all stages of the customer lifecycle to increase customer lifetime value and enhance customer retention across all markets.What Will You DoDevelop comprehensive maps of the customer’s journey, identifying key touchpoints from pre-acquisition to churn.Analyze touchpoints to determine opportunities for engagement and conversion, aligning with overall marketing and business goals.Campaign Management and Automation:Design and implement automated marketing campaigns tailored to different stages of the customer lifecycle.Monitor and analyze campaign performance and customer behavior metrics to identify trends and areas for improvement.Generate regular reports detailing campaign results and customer insights, providing actionable recommendations to enhance strategies.Stakeholder Collaboration: - Work closely with the Performance Marketing Manager and other key stakeholders within the marketing team to align lifecycle marketing strategies with broader goals.What Are We Looking ForBachelor’s degree in Marketing, Business Administration, or related field.Minimum of 5 years of experience in CRM, lifecycle marketing, or a related role.Proven experience with CRM systems and marketing automation tools such as webengage.Strong understanding of customer journey mapping and behavioral analysisQuick learner with a keen interest in technology and the ability to adapt to new tools and practices