Senior Marketing Content Specialist

Company Description Aimstyle | Branding Agency, founded in 2010 in Dubai, specializes in branding and online solutions for businesses across diverse industries. The agency focuses on helping clients build well-defined brands using effective mechanisms and tactics tailored to their market. Aimstyle differentiates itself from typical branding companies through a strong emphasis on quality, commitment, and long-term client relationships. Team members collaborate closely with clients to create impactful brand experiences across digital and traditional channels.Role Description This is a full-time remote role for a Sr. Marketing Content Specialist. The Marketing Content Specialist will create and manage content for digital channels, including websites, social media, email campaigns, and blogs, aligned with the agency’s branding strategies. Daily tasks include researching client industries, developing content calendars, writing and editing marketing copy, and optimizing content for engagement and conversions. The role also involves collaborating with designers and strategists, analyzing performance metrics, and refining content based on data and client feedback. The specialist will contribute to internal and client-facing presentations and ensure all content reflects brand voice and positioning.QualificationsStrong skills in marketing copywriting, blog writing, and social media content creation.Experience with digital marketing, including content planning, SEO basics, and campaign optimization.Ability to develop content strategies, conduct market and audience research, and translate insights into messaging.Proficiency in editing and proofreading to maintain high-quality, consistent content across channels.Familiarity with content management systems (CMS) and common marketing tools or analytics platforms.Excellent written and verbal communication skills in English; Arabic language skills are a plus.Ability to work independently in a remote setting, manage deadlines, and collaborate effectively with cross-functional teams.Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.Experience in branding agencies or creative environments and a portfolio showcasing marketing content work is highly beneficial.